Experience unforgettable travel adventures with #GOBACKPACK travelyourway and the JACK WOLFSKIN community

On July 1, JACK WOLFSKIN‘s #GOBACKPACK campaign launches into its fourth season! At #GOBACKPACK travelyourway, five Campaign Heroes set off on their journey with the #GOBACKPACK Van, known from last year‘s campaign, to experience adventures and overcome personal challenges. Whether vertical climbing or a demanding packrafting tour, during a survival training, or finding the right ingredients to prepare food in the van kitchen - the challenges are manifold. The challenges common denominator is discovering the unknown and creating unforgettable outdoor experiences.

Bring #GOBACKPACK back into the outdoors! To be outside, discover the unknown and experience adventures, all just outside your own doorstep - #GOBACKPACK travelyourway inspires, motivates and calls on everyone to embark on a journey: “When was the last time you tried something new or went on a discovery trip just by yourself?”

Our #GOBACKPACK Campaign Heros

The series begins with photographer and passionate hiker Gürel Sahin known for his mountain imagery who will lace up rock climbing shoes for the first time to pursue rock climbing along with Tom Belz who as a child lost his leg to cancer. Episode two features Hanna Nele, a “Fridays for Future” supporter who delivers a mental health talk on the subject of Corona Virus forms based on her popular vlog. British musician Tom Gregory headlines the third segment as he learns to find shelter, start a campfire and camp sustainably during an outdoor workshop with Jack Wolfskin survival coach Ralf. Outdoor cooking meets haute cuisine in episode four where Berlin-based chef Duc Ngo visits an organic farm in Brandenburg and prepares a special dish within the confines of the #GOBACKPACK van kitchen. The journey heads to America for the final episode where outdoor expert and explorer Elise Sterck and her team embark on a challenging packrafting trip on the Escalante River in the state of Utah. Each of the #GOBACKPACK campaign heroes represent the breadth of adventure that means something different to each individual with shared experiences that are heightened through travel with friends. The campaign strives to motivate the outdoor community to “travel your way,” embark on a new journey and try something new.

Our #GOBACKPACK competition

Fans are invited to participate by submitting retro images of their own adventures or their parents’ travels to be eligible to win limited edition Jack Wolfskin prizes and be featured on #GOBACKPACK’s social media channels.

The Campaign

#GOBACKPACK is an international movement launched by JACK WOLFSKIN in 2017 flying the #GOBACKPACK flag. It inspires, motivates, and calls especially on the young outdoor and backpacking community, to share transformative adventures in nature in harmony with environmental protection and conscious travel and discovery. Countless backpackers have since flown the “#GOBACKPACK” flag during their travels around the world and shared photos of their adventures with the community. Following on this impressive success story, the outdoor specialist initiated a very special project: in 2019, JACK WOLFSKIN took #GOBACKPACK to Sweden, building a one-of-a-kind outdoor camp. JACK WOLFSKIN installed the entire infrastructure and organized a unique program with outdoor activities, workshops, music acts as well as influencers from the outdoor and travel industry. In 2020, #GOBACKPACK VANLIFE documented the entire process of converting a decommissioned fire truck all the way to its road trip. On July 1, 2021, the new campaign #GOBACKPACK travelyourway will launch new outdoor adventures with the GOBACKPACK Van by JACK WOLFSKIN.

Link Landing-page: #GOBACKPACK