JACK WOLFSKIN expands global digital business, appoints Patrick Berresheim as VP Digital

A proven e-commerce expert, Berresheim will be responsible for the entire digital strategy for Europe, Russia, China, and the USA, and for the brand's consistent presence in e-commerce across all channels and countries. Through this position, JACK WOLFSKIN will provide its worldwide customers with the best possible service for their online purchases. He will directly report to JACK WOLFSKIN CEO Richard Collier.

“There is a significant opportunity to grow JACK WOLFSKIN’s digital sales on a global basis,” said Joe Flannery, Executive Vice President, Apparel and Soft Goods at Callaway Golf. “Through the newly created position, Patrick’s experience with global brands and expertise in the EU market will directly benefit our ambitious digital strategy.”

Richard Collier, JACK WOLFSKIN CEO, said: “With Patrick in the new position, we are able to efficiently align our digital business on an international level and strengthen the brand globally. Digital forms one of the three pillars in our strategic orientation for further growth. With Patrick, we have gained an experienced digital expert who brings nearly 20 years of experience in the space with renowned brands. We are convinced that we will be able to generate further growth with him in this important business area.”

“I am looking forward to the exciting task of further developing JACK WOLFSKIN's global digital business and aligning it even better internationally,” Berresheim said. “We see great potential in this business area.”

Berresheim is moving from Birkenstock Digital GmbH to JACK WOLFSKIN, where he held the role as managing director. There he was responsible to create sustainable digital growth on a global level, further expand the business and set up the central, regional and local teams in Europe, USA, Japan, China and India. He has almost 20 years of professional experience in e-commerce also with major brands such as Hugo Boss, Douglas and Gerry Weber. Berresheim studied business administration at the University of Cologne.